Leading all Experience Design for the shopping, purchase and service journeys at Signet Jewelers

As the Senior Creative Director UX/XD at Signet Jewelers, I manage all UI/UX across the Signet Jewelers’ family of brands (Kay, Jared, Zales, Peoples, Rocksbox and more) focusing on the user’s shopping, purchase and delivery journeys. My team partners with marketing, product, analytics, CX and more to help ensure our decisions are driven by user behavior and grounded in excellent UX practices.

  • Work closely with digital leadership to help define UI/UX design direction and culture

  • Utilize A/B Testing & Experimentation to safely measure new features

  • Work collaboratively to define & direct UX opportunities, impacts and long-term goals

  • Lead team to contribute to and grow the design system supporting all brands

Guiding monumental jewelry purchases online.

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But wait, there’s more

I have been driving creative problem-solving, design thinking and cultivating UX team environments and processes for over 15 years. I am a strategic partner and leader shaping what we do and why we do it. What you see here are select visual examples of the end-product(s). If you’d like to see more behind the scenes or discuss the process and results, I’d be happy to chat more.

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