It’s cliché, but it really is all about the journey 🚀

I lead highly creative teams while navigating the realities of a technical, business-driven world. Balancing structure and imagination is key - knowing when to push boundaries to spark innovation, and when to align with roadmaps and business goals to drive progress. I don’t believe in rigid, one-size-fits-all processes. Instead, I focus on the why behind the work so we solve the right problems.

What I value
in my work

🤝

Honesty and
empathy

For both users of the products and experiences I help create, and for the people I work with.

👩‍💻

Putting pen
to paper

Brainstorming is great, but I have seen the effects of perfection paralysis too often. Let’s launch stuff and learn!

💡

Thriving work
environment

In the UX world, we are constantly looking for ways to “delight.” The workplace should be the same!

Some of my expertise as
a creative thought leader

Building strategic, human-centered experiences

I am passionate about user-centered design. From using research and insights to make iterative improvements to generating innovative concepts, I always problem-solve from the user’s perspective.

Telling compelling stories through research

Research, analytics and understanding the customer’s mindset are foundational for design. I am a believer in gathering and interpreting data from multiple sources to build solid research strategies that map out and drive user-focused design decisions.

Focusing on Digital Transformation

I have managed and helped produce several hugely successful advertising campaigns along with all of their online assets and components. I’ve moved brands from traditional creative thinking and helped them connect the dots in the digital realm.

Brand evolution and customer experience

Storytelling is important for every brand, especially when they span across multiple touch points. Customer experience strategies should be built to have the ability to shift while keeping a pulse on your user’s needs. I’m well-versed in telling a consistent, relevant brand story across every creative medium.

Some of my recent work

  • Signet Jewelers Experience Design

    Led all Experience Design for Signet Jeweler’s 6+ major brands purchase journeys

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  • Voyago Experience Design

    Led UI/UX design and direction for the launch of a new luxury rental site and brand

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  • Crexendo Digital Transformation

    Led complete overhaul of brand, user experience and online presence for this fast-growing VoIP provider

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  • DriveTime Creative Direction

    Managed all creative endeavors at DriveTime which included our many online web and app experiences

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