Redefining the brand and online experience at Crexendo
As the Creative and Marketing Director at Crexendo, I was brought on and tasked with redefining their brand, customer experience journeys, and bringing their online presence up to date. My team started first by focusing on building a system and foundation that could be better interpreted by their target audience (VoIP users), and then expanded the experience from there.
Redefined the brand into a digestible, relatable one user’s could connect with
Directed new customer journeys and experience funnels based on research
Led UI/UX design for all internal and external properties & needs
Simplifying the complex world of VoIP for the everyday user.
But wait, there’s more
I have been driving creative problem-solving, design thinking and cultivating UX team environments and processes for over 15 years. I am a strategic partner and leader shaping what we do and why we do it. What you see here are select visual examples of the end-product(s). If you’d like to see more behind the scenes or discuss the process and results, I’d be happy to chat more.