My Resume 📒

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Experience

  • Lead all facets of experience design and strategy supporting the user’s shopping, purchase and service journeys across the Signet Jeweler family of brands including Kay, Zales, Jared, Banter, Peoples, and more.

  • Collaborate with digital organization leadership to shape and define UI/UX design strategy, fostering a culture of innovation and excellence.

  • Lead integration with research, product, technology, and marketing teams to strategically delineate and advance opportunities and impacts on all user experiences.

  • Elevate and expand the design system underpinning all online brand experiences, ensuring a cohesive and impactful digital presence.

  • Actively play a key role in developing and evolving experience design thought process and transformation across the digital organization leading to efficiency improvements and user satisfaction.

  • Promoted to expand strategic leadership across all digital customer journeys. Leading multiple high-performing teams of senior designers, copywriters, and managers, with a focus on elevating craft and clarity at scale. Partnering closely with executive stakeholders to define experience vision, personalization strategies, and digital transformation priorities.

Senior Creative Director, UX/XD
Signet Jewelers, June 2024 - Present

Creative Director, UX/XD
Signet Jewelers, Jan 2021 - 2024

  • Championed a comprehensive transformation of both brand identity and digital footprint, with a focus on amplifying brand and product visibility, resulting in increased site conversions and positive brand reception.

  • Led the development of an entirely fresh framework for experience design and design system(s), revolutionizing both internal operations and external engagements.

  • Drove a user-centric, responsive website overhaul, propelling the brand into modernity while establishing a robust platform capable of scaling and tracking all digital marketing needs.

  • Optimized all customer experience funnels and methodologies, streamlining process and creation of supporting assets to ensure a cohesive and compelling brand narrative.

Creative & Marketing Director
Crexendo, 2020 - 2021

Experience Design Partner / Consultant
BRIDGE, 2020 - Present

  • Manage an ongoing strategic partnership with the award-winning creative agency, BRIDGE, offering expertise and guidance to craft innovative experience design and digital transformation strategies for their clients.

  • Deliver impactful insights and innovative solutions that help brands navigate new technologies and create elevated online experiences.

Creative Director
DriveTime, 2017 - 2019

  • Oversaw and developed a collaborative design team working across every creative medium for this prominent national brand, including customer experience, digital presence and experience design.

  • Spearheaded the strategic direction, evolution and implementation of UI/UX design across an extensive array of online properties, ensuring seamless user interactions, optimal engagement and conversion.

  • Played a pivotal role in shaping the trajectory of online experiments and iteration strategies, driving impactful successes and learnings.

  • Led the brand direction and successful launch of multiple sister companies, overall helping to navigate expansion endeavors.

  • Guided creation of in-store experience and collateral, curating immersive environments that captivated and resonated with customers, all while connecting them seamlessly with our digital experiences.

  • Produced several impactful advertising campaigns, many garnering tens of millions of views on YouTube all while positively disrupting the company ad landscape and trajectory moving forward.

  • Led the creation and strategy of cutting-edge digital assets and creative strategies to propel the brand to new heights of prominence and influence within the industry.

Creative Manager
DriveTime, 2015 - 2017

  • Cultivated and expanded our internal design team, meticulously honing their capabilities to manage and cater to every creative demand and asset requirement across the entire organization.

  • Initiated a transformative shift towards digital design and fostered a culture of innovation and excellence surrounding UI/UX, re-positioning the company to the forefront of cutting-edge digital experiences.

  • Led the seamless orchestration of all creative projects, from conceptualization to execution, ensuring a strategic approach that consistently exceeded expectations and drove the company’s creative endeavors forward.

Expertise

Experience Design Leadership

UI/UX Strategy & Design

Design Thinking & Facilitation

UX Research & Analysis

CX Strategy & Architecture

Experimentation & Personalization

Performance-Driven Design

Digital Transformation

Creative Leadership

Product Collaboration

Creative Team Development

Creative Vision & Roadmapping

Digital Marketing

Leadership

Empathetic Leader

Executive Presenter & Storyteller

Confident, Trusted Communicator

Creative Thought Influencer

Skilled Workshop Facilitator

Scalable XD/UX Process Creator

Team Builder & Motivator

Cross-Functional Collaborator

Strategic Partner & Visionary

Tools

Design: Figma, Adobe C Suite, Sketch

Process: Asana, Trello, G Suite, JIRA, TargetProcess, Wrike

Presentation: MS Office, Miro

Education

Arizona State University, 2011
Bachelor’s, Magna Cum Laude

Some of my recent work

  • Signet Jewelers Experience Design

    Led all Experience Design for Signet Jeweler’s 6+ major brands purchase journeys

    View Work

  • Voyago Experience Design

    Led UI/UX design and direction for the launch of a new luxury rental site and brand

    View Work

  • Crexendo Digital Transformation

    Led complete overhaul of brand, user experience and online presence for this fast-growing VoIP provider

    View Work

  • DriveTime Creative Direction

    Managed all creative endeavors at DriveTime which included our many online web and app experiences

    View Work