Improving brand perception through elevated user experience with Stream Logistics

Stream Logistics specializes in high stakes freight transportation, which means the businesses they partner with have to prioritize their materials and shipments arriving on time. Though, being in such a niche area of freight logistics, they found themselves in need of a more approachable and human experience online to reach the appropriate audience. I worked closely with the award-winning agency, BRIDGE, to create a seamless experience that provided users with clear actions and benefits, alongside a more marketable online brand.

  • Comprehensive heuristic evaluation of existing experience alongside customer profile research and deep dives

  • Crafted an entirely new online story and experience

  • Restructured site architecture to support a multitude of online tools including robust company Blog, Calculators, Quizzes, Articles, and much more

Building a new foundation for a more actionable experience.

But wait, there’s more

I have been driving creative problem-solving, design thinking and cultivating UX team environments and processes for over 15 years. I am a strategic partner and leader shaping what we do and why we do it. What you see here are select visual examples of the end-product(s). If you’d like to see more behind the scenes or discuss the process and results, I’d be happy to chat more.

Previous
Previous

Voyago Experience Design

Next
Next

DriveTime Creative Direction