Advanced tools and architecture to support Armored Republic’s updated brand assets

After approaching the award-winning agency, BRIDGE, for updated brand strategy, Armored Republic also knew it was time for an upgraded website experience. They needed a mobile-optimized experience that directly reflected their tactical gear and brand promise: useful, strategic and a level above the rest. I worked alongside the BRIDGE team to lead a complete overhaul their online architecture, tools and site design.

  • Comprehensive heuristic evaluation of existing experience alongside sitemap restructure

  • Crafted a new online story and experience to support the brand and meet user’s expectations

  • Redesigned a multitude of online tools including Blog, Product Bundles and more

Bringing strategy full-circle to empower tactical products and tool usage

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